Grantee: Prism Health North Texas (Formerly AIDS Arms)
Project: Viviendo Valiente
Location: Dallas, TX
Priority Population: Latinos who identify themselves as Mexican, 18 years of age or older, living in Dallas County and surrounding areas of Texas, and HIV+ or at high risk for HIV infection.
Website: http://www.prismntx.net/
The Prism Health North Texas Viviendo Valiente project will develop, implement and refine a Mexican Latinocentric model to engender trust and acceptance between Mexicans who are HIV+ or at-risk for HIV and service providers in order to improve acceptance of HIV testing and treatment. The model is multi-layered, and applies a combination of community, group, family, and individual-level interventions which will:
- integrate roles of staff and volunteers from the priority community to promote acceptance of treatment;
- leverage existing Prism Health North Texas services;
- promote the delivery of culturally congruent care and services at the broader systems level;
- use social media and social marketing to deliver key messages; and
- present HIV education within a health and wellness perspective in the context of appealing and non-threatening events for the Mexican community.
The Viviendo Valiente model design will be refined with the help of the priority population in order to achieve optimal outcomes and ensure that it is replicable, thus maximizing the impact of grant resources.